News
Bonterra creates mural to promote environmentally conscious decisions

Bonterra’s new interactive mural invites Canadians to ‘recover ocean plastic’ for a better planet. (CNW Group/Kruger Products Inc.)

TORONTO — Bonterra®, a manufacturer of household paper products, has created a new interactive ocean mural at the Harbourfront Centre in downtown Toronto in August.

In partnership with local artist Jasmin Pannu, the mural will allow visitors to “recover ocean plastic” by removing stickers to learn more about Bonterra’s sustainability efforts and win a variety of prizes.

These sustainability efforts include Bonterra’s partnership with 4ocean, an ocean cleanup company dedicated to ending the ocean plastic crisis. Through this partnership, Bonterra and 4ocean have pledged to remove 100,000 pounds of plastic from the ocean this year.

“At 4ocean, we are incredibly proud to partner with Bonterra in our mission to create a cleaner ocean. Their dedication and support have been instrumental in helping us remove over 220,000 pounds of plastic and trash from our oceans to-date. Together, we are making a significant impact in the fight against ocean plastic pollution,” said Alex Schulze, CEO of 4ocean.

With this interactive mural, Bonterra wants to let consumers know that making environmentally conscious choices and helping to save the ocean is easier than they might think.

“We know that Canadians want to do their part for the environment, but they don’t always know where to start. With this beautiful interactive mural, we’re hoping to show them how simple it can be”, says Susan Irving, Chief Marketing Officer of Kruger Products. “By purchasing Bonterra products, consumers are supporting important organizations like 4ocean in their mission to clean up our oceans and build a sustainable future. We can all start small at home and make a difference together for a better planet.”