In-Depth
Magna to present its new technologies at the IAA 2021 Mobility Show in Germany

The Power of Magna to be on full display at IAA in Munich, Hall B3

SAILAUF — Magna has plans to present its new technologies on Sept. 2, at the IAA 2021 Mobility Show. The show, in its new home in Munich, provides the ideal forum for sharing the company’s product portfolio, new innovations and future vision. Attendees of the show can visit Magna in Hall B3, Booth C60 to learn more.

“Our full-system vehicle capability, overall product expertise and comprehensive vehicle knowledge demonstrate The Power of Magna, which is a real differentiator in this high-tech, complex industry,” said Eric Wilds, Chief Sales and Marketing Officer of Magna International. “It’s why we are an industry leader when it comes to helping advance mobility for everyone and everything.”

New regulatory requirements, advances in automotive technologies and new business models are driving changes in the industry like never before.

The company will be displaying its eDrive technologies which allow vehicles to maximize performance, trying to show that an exceptional driving experience doesn’t have to come at the expense of the planet or sustainability. Visitors of IAA will be able to see the Magna Etelligent Reach powertrain system, which will be launched in a completely new production vehicle in 2022. Through an intelligent electrified powertrain the system offers an extended range of up to 145 km/90 miles while excelling in any driving situation, a key aspect in the growing electrification space.

Visitors can also experience Magna’s connected PHEV powertrain solution, the Magna Etelligent Eco, which reduces greenhouse gas emissions by 38 % and provides outstanding drivability in purely electric driving, and its Etelligent Force powertrain featuring the Magna eBeam technology, one of the first outcomes from its Joint Venture partnership with LG Electronics.

The company will also highlight ADAS technologies like its digital radar which enhances a vehicle’s ability to “see” its surroundings and detect potential hazards. The Magna ICON Digital Radar, set to launch in 2022, improves performance over today’s analog radar.