News
Soft N Dry launches Tree Free diapers in California

ecoSoft Diapers.com (CNW Group/Soft N Dry Diapers)

TORONTO and SAN DIEGO — Soft N Dry Diapers’ Tree Free diapers are now available in California through ecoSoft Diapers & Materials.

ecoSoft disposable diapers can reduce environmental impact by eliminating the use of tree fibre.

“We are thrilled with our white label partners’ launch of their ecoSoft brand in California. Capturing market share and mindshare in the new ‘TreeFree Diaper’ category is crucial for Soft N Dry,” stated Matthew Keddy, CEO of Soft N Dry. “We hope that California legislators will follow the leadership of their EU counterparts and introduce measures to also remove trees from baby diapers with a similar California version of the recently announced Deforestation-Free Regulation, effective Jan 1st, 2025, in Europe.”

Ricardo Santana, Chairman of ecoSoft, added, “Meeting the growing needs of consumers in California with superior baby diapers that advance the eco agenda while saving households money is a top priority for ecoSoft. Our diapers are designed and manufactured in Mexico in partnership with Soft N Dry, ensuring high quality and sustainability. Additionally, starting today, we are excited to offer ecoSoft diapers to national retailers in Mexico.”

The new ecoSoft baby diapers are available through supporting retailers on their online eCommerce websites, offering convenience and accessibility to eco-conscious parents across California and beyond.