News
St-Hubert announces a carbon neutral delivery service

LAVAL — On Aug. 30, St-Hubert announces that its delivery service is now carbon neutral.

Over the next five years, St-Hubert will invest more than $200,000 to purchase carbon credits, ensuring that its delivery service is carbon neutral. In addition to this investment, St-Hubert and its franchisees will continue their work to increase the number of electric and hybrid vehicles under its banner. To date, more than 20% of St-Hubert’s delivery fleet of over 400 vehicles are electric or hybrid. The carbon neutrality of the company’s delivery service is part of its sustainable development plan. This new initiative is in line with environmental actions taken in the past, such as the implementation of composting by the rotisserie, the replacement of its packaging with recyclable materials and its involvement as a member of the Circuit électrique driven by Hydro-Québec.

To make good on its commitment to carbon neutrality of its delivery service, St-Hubert turned to WILL Solutions, a Canadian B Corp certified company headquartered in Beloeil, Quebec, Canada. The company has been helping many Quebec SMEs reduce their GHG emissions, in particular through its Sustainable Community project. This Verra-certified project is a catalyst for local action, enabling various stakeholders to work together to reduce their GHG emissions. Each carbon credit purchased represents a one (1) tonne reduction in GHG emissions by Quebec SMEs, municipalities and community organizations.

The task of electrifying the yellow Beetle was entrusted to Ingenext, a Trois-Rivières-based company specializing in the reuse of EV parts, transportation electrification and automotive technology development.

“St-Hubert has always been about daring to innovate and make a real difference for customers and local communities. We’re very proud to offer now a carbon-neutral delivery service and to be making this announcement as we celebrate our 70th anniversary. For 70 years, we’ve made it our mission to constantly innovate while remaining authentic, true to our values and dedicated to our customers. It’ll be a real joy to see our electric Beetle on the road—both our history and our aspirations on full display.” said Richard Scofield, President, St-Hubert Group.