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Cdn. manufacturer Taiga announces sponsorship of X Games

Charging the Nomad electric snowmobile (CNW Group/Taiga Motors Corporation)

ASPEN — X Games, an action sports event, and Taiga Motors Corporation, an electric powersports brand, announced a partnership which will make Taiga the exclusive Electric Snowmobile provider of X Games Aspen 2024.

The X Games’ partnership with Taiga aims to change athlete transportation onsite at X Games. The use of Taiga’s Nomad sleds at X Games Aspen will reduce the emissions of its snowmobile fleet, taking a significant step towards lowering the event’s carbon footprint.

“Our collaboration with Taiga isn’t just a sponsorship; it’s a shared commitment to paving the way for a more environmentally conscious sports industry.” shared Ashley Robbins, Vice President partnerships at X Games. “Together, we aren’t just aiming high — we’re forging a new path towards a lower carbon future.”

Not only will the use of the electric sleds lower emissions, but it will also reduce the noise pollution as the Nomad sleds operate with less noise. X Games production will take advantage of the silence in new #TaigaTalk segments where hosts can conduct in-depth interviews with athletes as they ride sleds back to the competition start.

“We are delighted to be supporting the X Games in their transition towards a more eco-conscious event.” said Annick Lauzon, Marketing Director at Taiga. “The grueling operations and fast pace of the event will also prove a perfect demonstration ground for our 100% electric Nomad snowmobiles, and we hope this will encourage other events and operators to transition their snowmobile fleets to electric, without compromising on power or performance.”

Nomad is a mass-produced 100% electric snowmobile used in mountain operations and ski resorts. This versatile sport-utility snowmobile is emission-free and operates quietly, ensuring that the natural beauty of the area isn’t disturbed by loud revving or exhaust fumes.