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EV Technology Group’s MOKE France SAS announces collaboration with department store

EV Technology Group’s MOKE France SAS announces collaboration with department store

TORONTO — In an effort to market its vehicles, EV Technology Group Ltd. announces that its wholly owned subsidiary MOKE France SAS, has collaborated with luxury French department store Le Bon Marché Rive Gauche to host a pop-up.

The MOKE France pop-up will appear in the ground floor of the French department store. MOKE France is exhibiting the Electric MOKE in Sunset Orange, which has been chosen to harmonise with the aesthetic of the celebration of the 170th birthday of Le Bon Marché. A sales advisor from MOKE France will be present during the store opening hours and able to assist customers with configuration and ordering of the Electric MOKE. Additionally, a branded vehicle will be available for complimentary test-drives and VIP transfers outside the store.

Willy Gruyelle, CEO of MOKE France said “Le Bon Marché Rive Gauche is the oldest department store in the world that is still running, and is associated as one of the most creative retailers for premium products, with a very high-end customer base. We are delighted to have a dedicated space for MOKE in the store, and to be part of the celebration of its 170th birthday! We look forward to expanding our outreach to potential customers in Paris, and are confident that our presence will complement the unrivalled luxury the store epitomises.”

Le Bon Marché Rive Gauche located in Paris, is dedicated to selling luxury goods, and is owned by the LVMH luxury brand group.

Wouter Witvoet, CEO and Founder of EV Technology Group said “EV Technology Group has taken inspiration from notable luxury goods companies in thoughtfully reactivating brands for new eras – and so we are delighted to be associating the Electric MOKE with Le Bon Marché. The pop-up gives us the ability to reach high-end retail clients in the perfect immersive space for experiencing the Electric MOKE.”

In the first summer since opening flagship store ‘Casa MOKE’ in Saint-Tropez, EV Technology Group Company MOKE France has generated orders worth €500,000 after opening pilot sales and has collaborated with French artist Quentin Monge for to create a series of digital and physical artworks.