Clean Technology Canada

Exro Technologies announces Rod Copes has been named to its advisory board

March 23, 2022
By Canadian Manufacturing

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CALGARY — Exro Technologies Inc., a clean technology company that has developed a new class of power electronics for electric motors and batteries, announced that it has appointed recently retired Rivian Chief Operating Officer Rod Copes to its advisory board. Copes’ background in the electric mobility industry combined with his versatile and broad-based general management experience will be instrumental in providing direction as Exro shifts into its commercialization phase.

A graduate of the Massachusetts Institute of Technology with a Master’s in Mechanical Engineering and an MBA, Copes brings to Exro experience of the mobility industry. He spent years at Harley-Davidson in several commercial and operations executive positions and served as Royal Enfield’s North American division president. More recently, Copes served as Chief Operating Officer for American electric vehicle automaker Rivian, growing the team from a few hundred to thousands of employees globally leading up to the company’s listing on the Nasdaq. Copes is a passionate entrepreneur and has a special interest in lending his well-informed industry acumen to new ventures and emerging start-ups.

As an advisor to Exro’s management team, Copes will provide strategic operational guidance and champion the Company’s interests as it continues to design, build, and manufacture its patented intelligent control technology for the mobility marketplace.

“I’m excited to join Exro’s advisory board during such an exciting moment in the Company’s development,” stated Copes. “I am enthusiastic about Exro’s technology and its potential to help EV companies achieve their desired costs and performance requirements. It is a very dynamic time in the EV industry and Exro is well positioned to have a significant impact.”

“On behalf of the entire Exro team, we’re thrilled to welcome Rod to our advisory board,” said Exro CEO Sue Ozdemir. “This year is pivotal for Exro as we execute diligently on our goals, foster new and existing commercial partnerships and ramp up production and product development from our North American facilities to deliver next-generation power electronics to the electric mobility market. It is exciting that Rod both shares our vision for Exro’s potential and brings extensive industry experience to help us expand strategically worldwide.”

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