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Shoppers Drug Mart launches a vegan product line

Quo Beauty, Big Planet, Big Love (CNW Group/Shoppers Drug Mart)

BRAMPTON — On Jul. 18, Shoppers Drug Mart Inc. announced its new Quo Beauty collection, which includes 30 vegan and cruelty-free beauty products and accessories. This new sustainable collection was reportedly developed in collaboration with Oceanworks® and the products were manufactured with a focus on sustainability, including the use of renewable materials and reclaimed, ocean-bound plastic.

“We are committed to finding innovative product and packaging solutions to support our sustainability goals. For example, we’re making it easier for Canadians to create more sustainable beauty routines with our Quo Beauty brand,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “Working with Oceanworks on select cosmetic products means that consumers can take an active role in reducing ocean plastic pollution with their beauty purchasing decisions.”

The Big Planet, Big Love collection from Quo Beauty reportedly includes colour cosmetics, hair and makeup accessories, nail colour and jewelry. Packaging details reportedly include the use ocean-bound plastic in eye and face palettes (100%), facial mist bottles (76%) and lip/cheek products (37-45%). Products include using reusable accessories such as swabs and cleansing pads, and the use of bio-sourced materials from renewable vegetal sources in the brand’s plant-based nail colour range.